Challenge
We worked with Donnybrook Fair to develop a digital and social strategy to amplify their presence online.
Solution
Donnybrook Fair is all about quality, local and fresh food and we wanted to bring this to life through social. We created a strategy that hero’d the food, the chefs and the bespoke nature of D|F. Each month we produced a full photoshoot with food and drink items that D|F wanted to showcase that month eg. vegan dishes, Easter lamb, takeaway deli. From there we created a content calendar aimed to drive footfall with mouth-watering imagery. Media spend was applied for maximum effect, zoning in on a radius close to the stores and timed accordingly to the content eg Broo Coffee at 8am on weekdays, wine at 5.30pm on Thursdays. We also ran a series of social ads driving sign-ups to the Donnybrook Fair cookery class each month, these were executed across Facebook, Instagram and Instagram Stories. For key products we produced premium video content bringing the D|F personality to life while showcasing their delicious food and drink.
Results
Increased footfall to D|F store locations and noticeably younger demographic visits Each of the Donnybrook Fair Cookery School Classes sold out 6 months in a row
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