Challenge
DonorSearch is an innovative, industry-leading prospect research and wealth screening data and analytics provider located in Baltimore, Maryland. After years of focusing on outbound marketing tactics, DonorSearch decided to try a new approach to lead generation. DonorSearch had experimented with Google AdWords in the past but were disappointed in the results. As such, they were initially skeptical about hiring an outside vendor to help with their marketing. However, after walking through Nexus Marketing’s approach, DonorSearch decided to engage with Nexus Marketing to manage their inbound marketing and search engine optimization.
Solution
In December of 2014, Nexus Marketing and DonorSearch kicked off their engagement. As part of the standard onboarding process, Nexus Marketing conducted a site visit to learn about DonorSearch’s business. While in Maryland, we conducted one-on-one interviews with multiple stakeholders on DonorSearch’s team, getting to know the company inside and out. From there, we were able to develop a comprehensive content marketing strategy tailored specifically to DonorSearch’s needs and goals. Over the following 12 months, Nexus Marketing got to work, executing its content development and authority-building strategies. Having pinpointed major customer knowledge gaps and important keyword targets, Nexus Marketing crafted a custom blend of content that included: Cornerstone pieces that focus on closing knowledge gaps. Detailed articles that answer essential questions. Deep-diving blog posts that thoroughly cover pertinent concepts. Nexus Marketing also worked with DonorSearch to leverage their network of partners. This network of partners, along with Nexus Marketing’s existing relationships in the industry, allowed us to publish various pieces of thought leadership on dozens of authoritative websites within the nonprofit sector. As with any well-fostered relationship, Nexus Marketing and DonorSearch kept lines of communication clear, open, and honest. DonorSearch’s leadership had complete transparency when it came to Nexus Marketing’s activities and progress. Monthly check-in calls and reporting kept the lines of communication open and created opportunities for questions as they arose.
Results
The DonorSearch website steadily rose in its rankings for many of the high-value keywords related to the business. This lead to first-page rankings for 82 valuable keywords, 70 of which occupy spots #1-3 on Google. By the end of the first 12 months, DonorSearch observed a 75% increase in monthly revenue. DonorSearch’s organic traffic increased by 801.32% as a direct result of their partnership with Nexus Marketing. After the first phase of their engagement with Nexus Marketing, DonorSearch’s warm leads improved by 4x. DonorSearch’s organic search visibility increased 676.5% since they began their engagement. In under a year, Nexus Marketing produced tangible and measurable results for DonorSearch. As their engagement continued, the results continued to strengthen.
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