Challenge
Running a small business is like riding the most inspiring, challenging roller coaster in the world. In January 2020 GoDaddy launched two new TV spots which told the stories of small businesses in the UK. For 2021, they are building on that same idea with a new creative campaign that showcases the creativity and resilience of authentic customers and reinforcing GoDaddy as the helping hand through a business’ online journey.
Solution
Created by VCCP and with the storytelling narrative once again delivered by Javone Prince, in 2021 the first hero micro-business showcased is Magpye - a vegan pie bakery from Newcastle. The focus is very much on the real-life experience of UK entrepreneurs, highlighting their businesses and how GoDaddy has helped them pivot online to grow, and to inspire other UK entrepreneurs. The spots were directed by Pensacola and are part of an integrated marketing campaign which will include TV, social and radio (coming in Feb 2021). All media will be handled by VCCP Media.
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