Challenge
Veriflow needed a new identity that would help gain funding, new clients, and credibility within the industry. Client Summary Veriflow eliminates network outage and vulnerability due to; people, complexity and change. Challenge Veriflow came to UpTrending with a lackluster and outdated brand that needed revamping to attract attention to the brand with both visual and content messaging. The challenge was to present themselves as a trusted, comprehensive, modern leader in the breach prevention industry.
Solution
UpTrending created a comprehensive brand that positioned Veriflow as a leader in the marketplace, which helped them gain funding to further grow their product. UpTrending established key visual brand elements, which included a logo, typography, colors, style guide and additional elements. In addition, market research, competitive analysis, sketching, UX/UI design and visual brand development was done in order to ensure everything developed was on brand and aligned with the business goals. The site has been built in two phases with the initial phase focused on establishing the brand in the marketplace. As the company grew and matured, UpTrending partnered with the Veriflow team for the second phase that focused on a more targeted user experience and streamlined messaging to better reflect the evolution of the Veriflow brand.
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