Challenge
Greystar, one of the nation's leading property management companies, sought UpShift to help them craft a brand for a new upscale apartment building in a challenging, undeveloped part of Minneapolis.
Solution
Being one of the first new, premium apartment developments in a rough, less-desirable neighborhood meant Greystar was being a pioneer in that neighborhood. We also new the type of people who would rent in that neighborhood would march to their own drum, being "mavericks" in their careers, social circles, and life itself. That's why we named the building "Maverick"—and then gave it an industrial, individual vibe to tie into the area's warehouses and past.
Results
Maverick was one of the fast-leasing buildings in Minneapolis—and established the North Brand as a new hot spot that attracted new apartment buildings, restaurants, and art galleries. UpShift built a cohesive campaign that included social media marketing, website design, advertising, and event marketing.
UpShift
UpShift is one of the nation's leading boutique branding and design agencies, specializing in multifamily real estate, hospitality, luxury consumer, healthcare, financial services, and B2B. With offices in Chicago and Los Angeles, we create integrated brand experiences across print and digital channels that empower all of your key deliverables with...
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