Challenge
Autocamp is an upscale camping experience offering refurbished Airstream trailers with Eames furnishings and premium features located in desirable locations like Joshua Tree and Napa Valley. They needed a polished brand to represent their premium position in the market—so they turned to the luxury lifestyle branding experts, UpShift.
Solution
UpShift polished their homespun brand to become an upscale, polished brand that is still relaxed in a cool SOCal manner. We defined brand voice, identity, messaging, and photography style to ensure cohesion across their expanding list of locations. We also assisted with key exposure in lifestyle publications such as Sunset magazine and Travel & Leisure.
Results
Autocamp is seen as the creative, upscale brand within its space. They have been widely successful, to the point where a private equity firm became a major partner to help them expand nationwide with the brand UpShift built.
UpShift
UpShift is one of the nation's leading boutique branding and design agencies, specializing in multifamily real estate, hospitality, luxury consumer, healthcare, financial services, and B2B. With offices in Chicago and Los Angeles, we create integrated brand experiences across print and digital channels that empower all of your key deliverables with...
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