Good Taste with a Twist
A Marketing Story by
Fold7
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Challenge
Good Taste with a Twist Our new campaign ‘Good Taste with a Twist’ for Kronenbourg 1664, underlines the beer’s premium positioning and French heritage, heroing its standout blue bottle and signature flavour with a hint of citrus.
Solution
The work depicts a world of playful elegance, introducing surprising twists to modern French icons. Key visuals include a French bulldog sporting a blue moustache, a frosty lemon-squeezing blue lobster and a trunk turned cooler.
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