Aurelien Chicago Luxury Apartments
Challenge
When Lincoln Property Co. evolved from managing other's properties to building their first ground-up apartment building, they turned to UpShift for a brand and advertising campaign that would maximize ROI on their investment. Afterall, they were investing their own dollars to build this new luxury apartment building in Chicago's Gold Coast—so they carefully selected partners with the experience and creativity that this upscale development deserved.
Solution
We created the name "Aurelien", which is French for Gold, to tie into the Gold Coast neighborhood yet present a fresh, sophisticated flair. UpShift then created an upscale brand with bespoke marketing collateral that included custom website, brochure, promotional items, building signage, wayfinding, and social media marketing.
Results
Lincoln mentioned that they rarely see a VIP signup list so large before the building is even open! Our clever ad campaign and upscale brand attracted a discerning clientele in Chicago. Lease-up rates were very strong—and Lincoln was able to recoup their investment at a rapid pace.
UpShift
UpShift is one of the nation's leading boutique branding and design agencies, specializing in multifamily real estate, hospitality, luxury consumer, healthcare, financial services, and B2B. With offices in Chicago and Los Angeles, we create integrated brand experiences across print and digital channels that empower all of your key deliverables with...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.