Charlie’s Produce
Challenge
Taking a growing, multifaceted produce purveyor back to its common roots, Charlie’s Produce moves forward.
Solution
OUR ROLES BRAND MESSAGING BRAND STANDARDS LOGO DESIGN PHOTOGRAPHY COLLATERAL DESIGN AD DESIGN WEB DESIGN + DEVELOPMENT HOSTING + SECURITY BRANDING Here, we uncovered the common threads of a brand that had become fragmented in the process of rapid growth. Working through audiences and communication sequences, messaging maps, and tagline themes, CMA helped Charlie’s define its brand pillars and mission statement in a comprehensive brand guide. This new unified identity became the basis for brand storytelling across verbal, print and online communications. Designing a visual brand aesthetic led to the development of a cohesive set of marketing material and collateral that unified the Charlie’s look and feel throughout its printed communications. Charlie’s Produce essentially invented the concept of farm to table, which is now admittedly overused, but they can show it, tell it, describe it, and own it through storytelling about the people and the process. WEBSITE DESIGN + DEVELOPMENT With strategic goals in mind, we led the Charlie’s team through our UX planning process, evaluating wireframes and user interface specifications, CMA’s web developers produced an intuitive, mobile-friendly website. CUSTOM WORDPRESS IMPLEMENTATION Leveraging our Flexible Content Framework, we developed a customized back-end solution built on the WordPress CMS foundation. Building off of our first site design, we have developed multiple brand themed websites for other Charlie’s business subsets. PHOTOGRAPHY Through custom photography, we can provide a visual and narrative language about the relationships to the land, to partners, to customers, to food preparers, to consumers, to the community.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.