Challenge
How does a global leader in practical AI and machine learning space change its identity after 15 years and reposition themselves in today's digital landscape?
Solution
From strategy to execution we re-envisioned the brand starting with their new voice and language that crafts an approachable and practical message. We designed a new logo and visual identity and took the concept of disparate data and crafted a visual language that harnesses data bits coming together to speak the language of tech and AI. We collaborated with our friends at ReMade on creating a brand video that we thought was vital to helping their consumers understand what they do. Previously known as Opera Solutions, the company renamed under new leadership to; ElectrifAi. The concept that their company enlightens its customers with knowledge pulled from their own data was at the forefront when thinking about how they are seen in the AI space. With such complex service offerings, we designed and developed a custom-built responsive website focused on a fluid user experience and implementing the new brand language. This website introduces the new vision, new leadership, and updated service offerings ElectrifAi has. The goal was to stand out from others in the space while positioning ElectrifAi as the human-centered AI resource for business who need help with big data. We helped in organizing their solutions and showcasing their results they've accomplished partnering with Fortune 500 clients. You can visit the website at electrifai.net.
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