Comms plan for the Mid-Valley Collaborative on Homelessness
Challenge
The Mid-Valley Collaborative on Homelessness envisions a future where housing solutions and homeless services collectively combat and eliminate homelessness with a permanent place to call home. They were looking for a partner to develop a communication plan, social media and website solutions, as well as content design and creation
Solution
Our team is deeply attuned to the challenges of Los Angeles communities. Our team members actively volunteer and have leadership positions in local nonprofit organizations including A Place Called Home, StartOut and Gaingels – which are organizations that promote the growth of minority entrepreneurs and businesses. We’re also part of the production team for a documentary that was just released on income inequality and homelessness within Venice, CA with the lofty goal of catalyzing a national discussion about this systemic issue more broadly. Our passion for social justice informs the work we have been lucky enough to win with forward thinking clients in the Diversity and Inclusion arena. And the work we do in curriculum design and learning has helped Fortune 100 companies recruit, retain, and develop a new, diverse population into leadership. After a discovery and strategy sprint with the Mid-Valley Collaborative, we developed a full content, communications, and brand approach. We refreshed the collaborative's appearance with a new logo and website, and helped drive their message with new content meted out through a content calendar.
Results
We gave the Mid-Valley Collaborative on Homelessness a fresh look and strategy to help further their mission. With a developed comms strategy, they can better draw attention and raise awareness for a better future for housing!
Upper Diamond
We are a minority-owned, SBE certified agency located in Los Angeles that has been in business since 2006. Upper Diamond is an award-winning 14-year-old digital agency with a strong legacy of innovation in the marketing, technology, and content creation space. We have worked with global corporations like Salesforce,...
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