Ridgewood Savings Bank


Fifteen Degrees + Ridgewood Savings Bank
Increase Brand Awareness


31%

Increase in New Members


34,055

Pageviews


13%

Increase in Click-through Rate

Challenge

How did we help a local bank attract millennials?
Millennials think of Ridgewood as “a friendly local bank,” but when interviewed are surprised to find that Ridgewood has all the bells (products & ATM network) and whistles (mobile and digital access) of the big banks like Citi and Chase.

Solution

  • Video Production
  • Television

To play up Ridgewood’s big-bank features, we introduced “Switch the Squirrel,” a fiestly little brand ambassador who’s huge on banking with Ridgewood.

Results

  • 31% Increase in New Members
  • 34,055 Pageviews
  • 13% Increase in Click-through Rate

The campaign was deemed a major success by Ridgewood’s marketing director and the head of retail banking. The board approved additional funding and the campaign continues beyond its original scope. The campaign was deemed a major success by Ridgewood’s marketing director and the head of retail banking. The board approved additional funding and the campaign continues beyond its original scope.

During the course of the campaign:
31% increase in online applications (year over year)
34,055 unique visitors to the site
13% of visitors clicked through to the main Ridgewood Bank site
2X average session (time spent on the site was double the industry average)

The Client
Ridgewood Savings Bank

Diversified Financial Services
~686 Employees
Fifteen Degrees

The Agency
Fifteen Degrees

New York, New York
~15 Employees