The Myna Bird Tiki Bar Branding
Challenge
Michael Mina’s extensive restaurant offerings was to be paired with a tropical cocktail concept housed within The Street, also designed by UNIT. The Myna Bird features tiki bar cocktails and glassware to giving Honolulu tourists a modern twist of Hawaiian tradition.
Solution
The myna bird logo doubles as a familiar tikki glass, complete with garnish. It’s comprised of geometric shapes to visually connect with ancient Hawaiian totem carvings, and monoline typography was used to introduce playful neon signage commonly found in dive bars. Patterns were developed to extend the brand through customized wallpaper, for a traditional Hawaiian vibe.
Results
The Myna Bird is a tourist favorite at the new International Marketplace. Its cozy corner of The Street features beach glass lamps and live music – not to mention a good stiff tropical drink to pair with its numerous culinary offerings.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.