Challenge
M3 Design is an industry-leading industrial design and mechanical engineering agency based in Austin, TX. They’re an incredibly talented and creative group that specializes in developing products and experiences that push the boundaries of what’s possible and move the technologies of workplace, healthcare, and lifestyle into the future. We had the privilege to collaborate with them on a total overhaul of their digital presence and a new, refreshed creative direction to move their brand forward.
Solution
A large part of the assignment was to help push the brand forward and re-imagine M3’s overall creative direction. We chose a more minimal aesthetic that’s really brought to life with detailed interaction and nuance. Our goal was to create a tactile experience that feels alive and engaging and tells the story of who M3 is and showcases their amazing body of work. The user experience and content structure for the site was an incredibly detailed and extensive process. We studied page structure and flows, created hi-fi wireframes and prototypes. Then positioned content, transportation mechanisms and calls to action throughout the site in appropriate places to optimize the experience for new prospect conversions. DESIGN SYSTEM Let the work speak for itself. A significant amount of effort and a ton of collaboration with the M3 team went into developing the case study pages. One of the design tenets we adopted at the beginning of the project was to let the product brands and assets be the main visual focus. This allows the work to be showcased and more impactful. We created a design system that allowed us to use a modular approach and to give each one its own customized design to best tell the story.
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