Amtex Auto Insurance was looking to scale their digital marketing presence to generate more leads to the company as they continued their growth across the state of Texas. The insurance agency has over 75 locations and primarily targets Hispanic demographics.
To create a bilingual PPC search and display campaign on Google to capture immediate leads for customers seeking information on auto insurance policies. By providing a high quality customized lead magnet to insurance shoppers, our client was able to effectively move them through the sales cycles. We started with a complete website design revamp which focused on all of their services and locations individually. The website also features chat capabilities to capture traffic. This included PPC management by creating campaigns Google Search & Display ads, Facebook ads and Retargeting. The PPC campaigns featured call tracking and they were divided into the different Texas markets. In addition, we created a social media presence with organic content showcasing the insurance agency's many locations, testimonials, and informative content in regards to their services.
The client noticed an immediate improvement to their CPA (Cost per action) price per new customer. The cost began to drop after 3 months and the amount of conversions began to increase. They were also experiencing a high volume amount of new phone calls from prospects wanting to sign new policies. Website traffic has been increasing 25% each month since launching.