CASI-ACMS (Canadian Association of Snowboard Instructors)
Challenge
CASI-ACMS (Canadian Association of Snowboard Instructors), with over 8,000 members nationwide, needed a website that better reflected its culture, showcased its educational resources, and highlighted the value of certification and job placement. Their existing Joomla site felt corporate, was hard to navigate, and didn’t engage members or support the snowboarding community effectively
Solution
To address CASI’s challenges, we reimagined the site architecture with a simplified structure and a refreshed design that better reflected the energy and community of snowboarding. We grouped content into clearer, more intuitive categories, making it easier for users to navigate. Visually, we introduced outdoor-inspired textures, updated typography, and bold headers to give the site a more engaging and authentic feel. Migrating from Joomla to WordPress allowed us to introduce new functionality, including advanced filters and search tools for course listings and instructor job postings. We also consolidated and restructured blog content, added rich media like embedded videos, and implemented full bilingual support using WPML. Recognizing that course pages accounted for a significant portion of site traffic, we optimized these pages to lead with key details – making it faster for users to find what they need. Every update was designed to create a more immersive, useful experience for CASI’s members and prospective instructors alike.
Results
The redesigned CASI website now offers a dramatically improved user experience, with clearer navigation and a layout that encourages deeper engagement. Instructors and aspiring members can easily explore course options, understand the certification process, and connect with job opportunities in the snowboarding industry. The restructured course content now performs more effectively, helping users take action faster. With its new WordPress infrastructure, advanced search functionality, embedded multimedia, and bilingual accessibility, CASI’s digital presence is not only easier to maintain but also better aligned with the organization’s mission and audience. The result is a modern, scalable platform that celebrates CASI’s identity and supports its growth for years to come.
Twirling Umbrellas
We help associations, non-profits and member-based organizations create dynamic digital experiences, powered by WordPress. – Twirling Umbrellas™ is an award-winning, independent digital agency based in Western Canada. We are dedicated to building and supporting digital experiences for purpose-driven organizations. We specialize in crafting enterprise-level WordPress websites and delivering ongoing WebOps services that...
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