Edmonton International Airport : Designing a Modern Website for a World-Renowned Brand

A Marketing Story by Top Draw about Edmonton International Airport

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Edmonton International Airport

Improve User Experience

Challenge

8.2 MILLION TRAVELLERS—AND GROWING EIA needed a modern website that would meet its digital transformation goals. As a vital hub for flights, shopping and business, the airport’s new online presence had to function for both everyday passengers and global corporations. Mobile-first and accessible design were huge factors for EIA, so people of all abilities could navigate the website with ease.

Solution

ACCESSIBLE WEBSITE DESIGN Crafted with the needs of diverse populations in mind, the new EIA website offers a streamlined, user-friendly experience. Our design follows Web Content Accessibility Guidelines (WCAG) 2.1, adhering to standards for site structure, labelling, descriptions, navigability, font sizes, colours, buttons and charts. FINDING THE RIGHT FLIGHTS Users can search for arrivals and departures right on the EIA website. An auto-complete function matches keywords with relevant airlines. A streamlined flight chart with colour coding allows travellers to easily find important details, exactly when they need it. CUSTOMER LOYALTY SOFTWARE Our smart technology gives EIA the power to create promotional ads for their rewards program. All results are trackable through custom analytics, so the team can optimize and improve their marketing efforts. SKY-HIGH BUSINESS OPPORTUNITIES EIA has become a bustling launchpad for economic growth. Knowing entrepreneurs were an important audience, we created separate corporate and business sites to complement the passenger website. Users can toggle between each to find the content that fits their needs.

User Experience (UX/UI)

Website Creation