Challenge
By the year 2050 the population of Utah will go from 3 million residents to over 5.4 million. That kind of growth brings massive changes and headaches. Governor Herbert thought it best to plan ahead, prepare for the changes and hopefully, have some control over them. Herbert engaged Envision Utah, tasking them with gathering information about 11 topics critical to Utah’s future. Then, with public input, create a blueprint for how legislature and municipal government would deal with the growth in the state’s population. Envision Utah turned to Thoughtlab.
Solution
The people need to be heard, and we helped give them voice. Within only 5 weeks - we designed, developed, and launched Envision Utah's web app to the world. Working under an impossibly tight deadline of five weeks, huge amounts of data was crunched then presented in a scientific, yet easily understandable, manner. This material was then used to Inform people and send them to the vote screen more fully and efficiently prepared. This was the main goal, add to that a fostering of freedom and deep interaction so the user felt this truth; their opinion had weight, meaning and value. Best part ... it worked and, it worked well. A major undertaking, it turned out to be the largest polling campaign in state’s history. Ari Bruening, Envision’s COO stated that it was ... “By far the largest response to this kind of effort anywhere in the country.” He wasn’t just whistling Dixie, about 53,000 people took the survey, creating meaningful conversation not only about what the public wanted, but why it was important to them as well.
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