In pursuit of a future that connects people and cars in the west with the joy of driving
Challenge
OVERVIEW As car sharing, EV, and self-driving cars continue to transform the automobile industry, Mazda is constantly searching for the next form their cars will take. Mazda representatives came to us in Silicon Valley to discover state-of-the-art technology that would elevate their luxurious experience and create new value for their customers.
Solution
WHAT WE PROVIDED 13 members from the company headquarters and the US branch office participated in our immersive bootcamp, where they developed business ideas and strengthened team relationships. RESEARCH Exploring today’s technology Participants visited automobile startups and leading technology companies to do fieldwork. They gained practical experience and insight into innovative environments. Learning design thinking Design thinking workshops helped participants adopt the design process used in service design-oriented product development. Ideating for innovation They created and improved business ideas based on the design process learned during the Education phase. Evaluating ideas Participants uncovered target user needs through interviews with marketing, design, automobile experts, and creative thought-leaders in San Francisco. These insights helped them evaluate their business ideas.
Results
The headquarters and US branch participants of this boot camp discovered that their relationships strengthened through this experience. They used the insights gained in the boot camp to rapidly push towards new product development.
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