PacificSource
Challenge
With the exception of the county where they were founded, PacificSource’s brand awareness was low relative to its competitors.
Solution
To make PacificSource a household name in its 3-state region, we needed to help set the brand apart from the typical Pacific Northwest approach to health insurance advertising. Bullet points, toll-free numbers and people smiling while fly fishing weren’t going to be enough. By creating a visually arresting and humorous campaign that reinforced the brand’s human—as opposed to computer-automated – service—we increased the likelihood that consumers remember and consider enrolling with PacificSource for their health insurance coverage.
Results
12.2% total lead increase 34.7% phone contact increase 110% landing page visit increased
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