Challenge
HearingLife (a high end Hearing Healthcare brand) wanted to recognize their staff for the outstanding care they provide, and customers for taking the steps to achieve better hearing with a virtual choir.
Solution
Customer and staff came together virtually to sing the Golden Girls smash theme song 'Thank You for Being a Friend' The song highlights the importance of connecting with loved ones during this challenging time, and thanks everyone for being part of our world-wide hearing care network. Scope • Creative Development • Social Strategy • Identity Design • Copywriting • Music Licensing • Edit • Motion Graphics • Music Arrangement & Production
Results
The Virtual Choir had an increase in sharing 122 times the average post. The campaign averaged a 185 times increase in social interaction over HearingLife's typical post.
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