Challenge
BroadJump is focused on helping healthcare organizations gain better visibility and control over their expense management so that they can lower costs, operate more efficiently, and ultimately improve quality of care. The CONNECTIVE Agency team was engaged by BroadJump leadership to develop a new, elevated brand and new website that would clarify the company’s core offerings, modernize its online presence, and serve as a dynamic platform for future solution launches.
Solution
Our team conducted an analysis of BroadJump’s existing brand, audiences, and website to understand the company’s positioning in the market. During our initial planning and evaluation, we discovered a need to define a clear value proposition, distinguish its solutions for each audience segment, elevate the existing brand and optimize their user experience. As we began the website project, we also identified a need to refresh the company’s brand identity. The branding would serve as the basis for the site’s design and needed some refinements to meet the client’s vision for a more clean, innovative and crisp online presence. We worked closely with BroadJump’s leadership team to develop a fresh look for its brand that better solved for their desired market positioning. WHAT WE DELIVERED A differentiated brand that enables potential customers to understand BroadJump’s value proposition and gain a positive impression about the company’s people and culture Clarified messages for prospective customers to quickly gain a deeper understanding of BroadJumps’s core solutions and steps needed for implementation of the BroadJump technology Simplified website audience segmentation that guides users to clearly identify pathways to solutions for their unique needs A customized WordPress CMS website that is optimized to be fully responsive on mobile, tablet and desktop, and that contains the flexibility for our client to create areas and pages for future product launches Integration with BroadJump’s inbound marketing/CRM system and its customer portal A website that serves as a content hub for its digital marketing ecosystem including thought leadership content, video series, the company blog, and newsroom
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