Dynasty Footwear: Blackhawk
Challenge
Blackhawk is a proprietary brand created by Dynasty Footwear, an internationally recognized company of brand builders who provide unparalleled expertise in designing, producing, and managing accessible, fashion-forward footwear. Dynasty Footwear came to Anda Creative with the task of completing a rebrand for Blackhawk — a collection for men and boys. This rebrand included developing a new logo design, brand message, product packaging and a variety of other print designs and marketing materials.
Solution
BRANDING The Blackhawk collection, established in 1990, offers quality-built, fashion-forward footwear for men and boys. Like many popular fashion brands, creating a bold logo design was our first step. The strong and edgy brand mark draws inspiration from the upscale designs and high-quality materials used to construct the shoes. PRINT DESIGN BROCHURES & CATALOGS To showcase the Blackhawk brand to potential shoe distributors, a multi-page brand book was created to showcase the brand’s look, key messaging, and marketing collateral for both the men’s and boy’s product lines. PRODUCT PACKAGING, TAGS, & LABELS Blackhawk packaging was developed for both collections and includes a custom shoebox, tissue paper and hangtag. For the men’s packaging, we created a custom pattern of hawk feathers while the boy’s packaging used handwritten and color details to ensure the product would “fly” off the shelf. STORE FIXTURES & POP DISPLAYS With strong, stylish men and children in mind, Blackhawk’s in-store signage and displays are subtle, yet bold. The posters feature stylized, black and white photography and images of the product. The simplicity was important as we wanted to let the shoes speak for themselves.
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