Lucketts Travel
Challenge
Established in 1926 and based in Fareham, Hampshire, Lucketts Travel is a family owned business which provides luxury coach hire and first class holidays and day trips to tens of thousands of satisfied customers every year. First off we undertook end user testing to investigate where customers had usability issues in their booking process. The results led us to investigate how we could change the integration with the current booking software solution.
Solution
We decided to make use of some of their available API’s to allow us to control content and layout of all content up until the point of booking. This also enabled Lucketts to have much more powerful editing capabilities. We undertook a ground up re-make launching in Sept 2019. An important part of the project has been bench marking performance prior to the remake to allow some clear analysis of the impacts of the changes on booking levels. Alongside the remake we also completed an SEO strategy and site configuration and will be starting an ongoing link building campaign to increase regional coach hire bookings.
Results
Coach hire quotes up 35% Online booking revenue up 25%
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