T.D. Jakes book tour
Challenge
ThinkZILLA deployed a smart PR & Marketing strategy to garner awareness and visibility for the book release of “DESTINY “.
Solution
Our team of experts developed an aggressive paid social media strategy to increase awareness and encourage audiences toattend. Compelling content, including short videos, Press Interviews and targeted key audiences on social media campaigns. In addition to building buzz around the book tour, ThinkZILLA leveraged the power of media by securing local and national press.
Results
ThinkZILLA was able to help grow the following by 100 percent and increased engagement by 723 percent, in less than three months. More importantly, the multifaceted PR, content development and social media program quickly increased consumer traffic and sales.
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