Rensselaer Polytechnic Institute
Challenge
Rensselaer Polytechnic Institute has been quietly changing the world as the first polytechnic university in the United States since its founding in 1824. It was TTG’s job to illuminate RPI’s legacy of bringing together bright and passionate minds from across disciplines to spark fresh and creative ways to solve the critical challenges of today. Take RPI’s legacy and modernize it in a way that is engaging to top-caliber faculty, students and staff, alumni, parents, and donors.
Solution
The “Why Not Change the World” campaign is a multi-pronged effort that makes approachable the highly technical and scientific discoveries and innovations that take place at Rensselaer and drives engagement and interest in the institution from multiple audiences.
Results
It was instrumental to the launch of the institution’s 2017 capital campaign. Renewed and unified focus for internal initiatives directed by the president’s office.
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