Challenge
Brainspace is a leading machine learning and AI data analytics solution focused on eDiscovery and corporate investigations. Needing a way to reach end-users in an engaging, meaningful way, they chose customer training as the solution. Building an online training center to increase adoption and create raving fans.
Solution
Training Strategy and Approach Working with Marketing, Product Dev, and Sales teams, we we developed a roadmap and launch strategy that make training frictionless and automated. Persona-driven, on-demand training. Through initial strategy sessions, our teams began to develop customized training paths aligned with target client-personas. During development, we crafted 5 certification programs to support eDiscovery professionals from analysts to sales roles. Modern Learning Platform We chose to implement the training using one of our platform partners, Thinkific. This resulted in a short 4-week implementation timeline with simple customizations. Full service production services to scale catalog. Our team scripted and produced 100's of training videos to support the online programs. We also developed product simulations, guided walkthroughs, quizzes, and exams. Expertise: Strategy Content Development Platforms and Tech Platforms: Web Mobile
Results
Brainspace became the most shared, most referenced product training on LinkedIn in the eDiscovery industry within 12 months of the certification program being released. 4 persona-based certifications $$$revenues created through training certifications 8,000 unique certified customers 12,000+ certification enrollments in first year Awards Gold Omni Award 2020 Gold Omni Award 2020 Bronze Omni Award 2020
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