Challenge
Mazars In The US is a global organization specializing in accounting, advisory, consulting, and tax services. With 89 offices worldwide and experience in a broad range of industries, from aerospace to real estate, Mazars is a leading firm and trusted advisor. When Mazars US reached out to The Spark Group, they were looking to enhance their digital media presence and make an impact. tSG built a social strategy to boost Mazars US’ authority on digital channels by increasing brand recognition and publishing quality content across key social channels to keep them active in the discussion of key industry topics. tSG also embarked on a massive SEO project to grow the number of organic keywords Mazars US ranked for and increase their overall Google ranking by optimizing their website in addition to updating keywords and meta-data tags.
Solution
Digital Strategy. To broaden Mazars US’ audience and establish a dominant social presence. tSG strategists and analysts worked together to create hyper-relevant audiences and captivating content to increase Mazars In The US brand awareness. tSG launched a digital campaign across Facebook, Twitter, LinkedIn, and Google Search & Display to reach high-value targets, increase website traffic, and direct users to crucial lead generating pages on the site. Paid and organic content promoted Mazars US, highlighting their service offerings and the industries they work with. Content also amplified Mazars US’ thought leadership by promoting case studies, podcasts, webcasts, events, and ledger articles. Since its launch, both the paid and organic campaigns have increased traffic to Mazars US’ website and visibility to form submit pages on the site, resulting in more leads and service inquiries. tSG also intensively supported Mazars US’ sponsored events through paid content on Facebook, Linkedin, and Twitter to boost lead generation. Website & SEO Optimizations. tSG web developers collaborated with Mazars US to launch their new website. To assist Mazars US, tSG built their own code and translated the existing code for WordPress compatibility. Since the site’s launch, tSG has continued to provide website recommendations to optimize the site and maximize website conversions. In addition to web work, tSG has carried out a rigorous SEO scope to update the Mazars US site and expertly enhance their internal SEO and improve their organic ranking on Google. Since the beginning of the campaign, tSG has increased Mazars US’ keyword ranking by 359% – the most the site has ever ranked for in the top 50 results on Google. tSG also successfully doubled the number of active users visiting the Mazars US’ website. As we scaled the budget through the advertising campaign, the number of link clicks and impressions produced grew at a higher rate than the amount spent. The amount spent increased by 665%, while the total number of impressions and link clicks increased by 1354% and 1090%, respectively.
Results
52,613,025 Impressions 93% Facebook CPC below industry benchmarks
The Spark Group
The Spark Group is a boutique digital marketing agency located in NYC. With every project, our goal is to find new and compelling ways to bring brand stories to life in a way that engages the right audiences and drives action in a way that makes them care, desire, trust,...
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