Sour Punch: Embrace your Punch
Challenge
The American Licorice Company approached TRG to create and execute a mobile marketing and sampling tour all throughout major cities in the South and on the East Coast to generate excitement for their three new flavors & new brand messaging
Solution
TRG hired, trained, and managed a dedicated team of Brand Ambassadors to hit strategically selected high-foot-traffic areas in 9 major markets: Gulf Shores, AL; Atlanta, GA, Charlotte, NC; Richmond, VA; Philadelphia, PA; Washington DC; New York City; Boston, MA; Chicago, IL TRG planned and oversaw the buildout of a Sour Punch branded container with a prize wheel, candy bar, selfie wall, and graffiti wall Brand Ambassadors passed out 8 different flavors of product and Sour Punch branded prizes such as lip balms, water bottles, and stickers. TRG PR team secured live TV interviews with various local news channels, radio stations, magazines and bloggers throughout the tour to generate excitement for the events TRG’s Tour Manager took photos and videos for Sour Punch’s various social media channels and posted live Instagram and Snapchat stories at each event
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