Challenge
Super Mega Hyper Doge set off as a meme project. Their next steps were to grow a Dogecoin community, promote the coin and successfully sell it on their marketplace. Our goal for this project was: Create branding in a whimsical and bright way so that Dogecoin can go to the moon! The client specifically asked us to build a website that fits their promo video. It had two main characters: Doggy and Evol von Musk.
Solution
The first thought that came to our minds was 90s fighting games - pixels, the main villain, and the difficulty levels. We took it as a concept that would evoke nostalgia and let it immerse the users in the game. Each website page stands for a round, for every won round you get a coin. Eventually, it leads the users to buy the SMHD coin. As simple as that. Moving on to the visuals, our goal was to intrigue, reimagine the 8-bit style and convey the dynamics. Basically, make pixels great again. For the logo, we used Doggy since he is the mascot of Dogecoin. He’s just like our audience - badass and cool. As a cherry on top, we recorded the robotic vocals with custom beats to conclude the vintage game theme.
Results
The end product blew users away, SMHD got its swaggy and addictive upgrade and sold 100k coins.
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