Challenge
Low-code era is taking over, and Lera is one of the most promising platforms. Now you don’t need a big IT team to develop the corporate apps, every business person can do it. Our goal: Lera didn’t have any brand identity, which meant total freedom of creativity for us.
Solution
For Lera branding, we were excited to reflect the innovation and future that the platform brings, and create a brand that shines among boring corporate designs. We were on a mission of bringing to life a brand that looks professional but visually mesmerizing. Before developing a concept, we immediately thought of sci-fi movies and decided to take the futuristic direction.
Results
Ultimately, the final concept lies in portraying Lera’s power as metal bending. Low-code is a hard skill that gives you insane strength that can bend metal. For the graphics, we used 3d renders of the metal plane in different shapes and springs followed by 2d backgrounds. All together resembles the theme of the future and Hyperloop. We used the colors inspired by the Matrix - a mix of black, neon lime green, and yellow that perfectly enhanced the graphics look. Lastly, the minimalistic but bold font completes the futuristic feel of the project.
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