Challenge
Anton had the idea and the domain expertise but, as a non-tech founder, he needed a team to help him develop and realise his vision. Anton was a solo, first time non-technical founder. He worked for years in the commercial property market before spotting an opportunity and founding Wonderspace - an online platform that matches companies looking for flexible office space with landlords and commercial space providers. He wanted to build a revenue-generating MVP to raise funds and attract top talent. Anton came to Theodo with an amazing idea and an initial mockup, but he needed a tangible, revenue-generating MVP to bring to investors. Without a CTO or the internal technical team, he wasn’t sure where or how to start from a technical standpoint.
Solution
Before starting the project, Theodo challenged Anton on every aspect of his idea, his business and his product He was encouraged to dig deeply into his motivations for the platform and the pain points of his customers and how he could overcome them. Anton was able to separate himself from the mockups and strip the idea back into its core functionality, encouraging him to approach his product with a lean mindset in order to deliver the most value in the shortest frame of time. Anton was trained to be an effective product manager, able to lead a cross-functional team and guide the success of his product By being fully integrated into the core development team at Theodo as Product Owner, Anton quickly learned agile and lean methodologies which empowered his growth into an effective product manager. Working with Anton, Theodo tested the platform weekly with real end users and iterated based on this feedback. This enabled Anton to validate ideas with real users in real time and ensure every feature developed was of value. Within four weeks, Anton had already recruited over 200 office locations to the platform just by demoing what Theodo had built thus far, and by week five, the MVP was complete and investor ready. Technologies used on the project : REACT DJANGO AIRTABLE CIRCLECI
Results
MVP BUILT IN:5 weeks TIME TO MARKET IN:7 weeks NO. OF CLIENTS SIGNED ONTO PLATFORM :200+offices
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.