Challenge
One of NYC’s Premier Boutique Law Firms 01/ PROJECT BACKGROUND Law Firm Creative Design & Marketing Oved & Oved LLP is one of New York City’s premier boutique law firms. They secured and negotiated multi-million dollar settlements and transactions on behalf of their clients in litigation, corporate, real estate and intellectual property matters. We worked with Oved & Oved LLP to enhance their overall identity through confident brand positioning, a powerful and recognizable visual identity, an engaging website, and sleek print materials.
Solution
02/ BRAND IDENTITY & LOGO DESIGN Law Firm Logo Design The brand identity for Oved & Oved LLP is simple and straight-forward. It’s an instantly recognizable, yet distinct brand identity that serves as a representation of their premier legal services. 03/ BRAND STRATEGY Go with the O Our focus was to simplify the brand message, without neglecting the wide range of legal services that they offer. The young firm wanted a visual identity unlike other traditional law firms. Sleek and modern, to standout above their competition. Their new brand identity is a driving force for their online presence, and is also evident in the decor of their Tribeca offices. 04/ WEBSITE DESIGN Law Firm Website Design & CMS Development The Oved & Oved LLP website invites their potential clients to take a look at their solutions and approach. With clear messaging and outlining of the legal services that they provide. There’s no question of what the firm offers, but more importantly, how they succeed. 05/ PRINT DESIGN Everything except the kitchen sink As part of the brand overhaul, we equipped Oved & Oved LLP with a full suite of marketing collateral, including magazine advertisements, promotional materials, office stationery and more. With consistency throughout all brand extensions, Oved & Oved LLP is well-equipped to focus on their legal practices.
Results
06/ THE RESULTS 15+ Years of synergy Since launching Oved & Oved’s new brand identity, a clean/compelling website, magazine ads, promotional materials, print designs and search engine optimization campaigns, they have seen a dramatic increase in clientele. What started in 2001, turned into an ongoing project throughout the years. In that time, we’ve created 3 brand identities, 7 website designs and countless marketing collateral.
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