Media X Marketing
Challenge
Media X Marketing saw one of our ads and immediately visited our website and signed up for services. They provide wedding and event photography and videography to businesses and consumers in their local area. These days everyone is a photographer and videographer, and so our advertising efforts began with developing an extremely unique selling proposition to stand out from the noise.
Solution
We spent some time interviewing local engaged couples for their feedback on what was the most important feature they were looking for in a wedding photographer and videographer. Nevertheless we ran with this empirically-guided feature, and developed ad campaigns around it. We even conatcted former clients of Media X Marketing and asked them to give a testimonial relating to this critical feature others were looking for. We implemented a targeted Facebook Ad campaign that provided wedding planners and newly engaged couples a superior solution to their videography and photography needs. So while Media's competitors were spinning their wheels on Craigslist and lacking success advertising on Social Media, we have been driving consistent returns for Media since 2014!
Results
As a result, we drove 17 calls within our first month following ad implementation, and created an ROI of 6 to 1.
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