Challenge
Sprockets (formerly Sentio) is an innovative B2B SaaS platform that partners with businesses challenged by current hiring practices, specifically finding hourly employees that are the right fit. LO:LA was tasked to help take this emerging business to the next level. We first embarked on a naming exercise to establish what the brand is and stands for, then translate that into a visual and linguistic set of rules through an updated brand style guide. Along with a new logo and complete redesign of their website, LO:LA created a persona, messaging and UX that better reflected Sprockets’ purpose while also adding just a touch of wit.
Solution
REBRANDING – Brand Strategy – Brand Naming – Logo Creation STYLE GUIDE – Audience Definition – Tone of Voice – Visual Identity WEBSITE – Website Design – Copywriting – UX Design –Website Development
Results
“LO:LA can be a trusted adviser. They’re going to do what’s right by you so don’t hold anything back.” – Chad Troutman, CMO Sprockets
LO:LA
We are a modern, creative and marketing agency that specializes in helping a company’s brand engage, evolve and most importantly THRIVE. LO:LA can bring to life what’s most compelling for your customer, from a full-service approach to a specific project or campaign, allowing you the choice to commission all or...
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