Challenge
GRRRL is about activewear created solely for women and designed for ALL bodies. Our task was to help hone key positioning of the brand and really bring GRRRL’s voice to the forefront. Through a brand style guide and updated logo, we developed creative and key messaging that showcases GRRRL’s noble purpose of empowerment in a way that was original, authentic, relatable and inspiring.
Solution
REBRANDING – Brand Strategy – Brand Naming – Logo Design STYLE GUIDE – Audience Definition – Tone of Voice – Visual Identity
Results
“The best performing GRRRL campaign ever, with 316k views and 345 shares”.
LO:LA
We are a modern, creative and marketing agency that specializes in helping a company’s brand engage, evolve and most importantly THRIVE. LO:LA can bring to life what’s most compelling for your customer, from a full-service approach to a specific project or campaign, allowing you the choice to commission all or...
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