Coca-Cola Mini bottles to Canadian teens

A Marketing Story by The Hive about Coca-Cola
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Coca-Cola
Increase Sales

Challenge

To introduce Coca-Cola Mini bottles to Canadian teens

Solution

A multi-medium campaign based around ‘mini moments’ - those special moments of down-time where authentic connection lives large.

Results

Recruited new teen drinkers to the brand, increased sales and brand health metrics.

~234 Employees
$25,000 Min Budget
1 Stories
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The Hive

Toronto, Ontario

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