AxBio

A Marketing Story by Mighty Studios about Axbio Inc
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A
Axbio Inc
Product Launch

Challenge

AxBio is a global company who provides sequencing and diagnostic systems, as well as biochips and detection reagents. Typical applications include early cancer screening and detection, rapid pathogen detection and drug development. The company also provides customized services for chemical synthesis reagents, multiple pathogen detection kits and multiple sample nucleic acid extraction kits. AxBio had recently completed a breadboard (proof-of-concept design) and needed to develop it into a device with improved user workflow, wrapped in a design language that could extend to future devices. Challenge To develop a dozen functional prototypes for investor meetings and demonstration purposes.

Solution

Mighty Studios worked closely with AxBio’s in-house team and selected partners to develop a dozen functional prototypes for investor meetings and demonstration purposes. We re-designed the workflow so that it led the user from left to right: starting with the loading of the reagents, to the UI, to the loading of the fluidics module, and ultimately to the waste chamber. Other novel aspects were the easy-access top cover for initial calibration and servicing, as well as the minimal footprint on a lab bench.

M
~5 Employees
$5,000 Min Budget
1 Stories
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Mighty Studios

San Jose, California

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