How Do You Kill 11 Million People
Challenge
New York Times best-selling author and acclaimed speaker, Andy Andrews, approached the Draw Shop to create a trailer for his paradigm-shifting book, How Do You Kill 11 Million People: Why the Truth Matters More Than You Think. Andrews had been using another trailer to promote his book, but during the 10 months it had been live, it had generated only 11,000 views – and Andrews believed his book should be getting more attention than that.
Solution
We wanted to create a video that told a compelling story in a way that was visually engaging and memorable—something that people would be eager to share with others. Then we reached out to key bloggers and social media users and got them excited about posting the video to their networks.
Results
Viral Views After only 7 days online, this book trailer whiteboard video receives 128,014 views online. This outperformed the previous video promoting Andy’s book that had been out for 10 months and received just over 11,000 views. Facebook Success 86.3 percent of the views came from embeded videos and links from sites outside of youtube. Of those shares, 86.7 came from Facebook shares. Top Ranked Keyword Search This video is ranked #1 on YouTube under its keyword search term and is also ranked on page 1 of Google on its keyword search term.
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