Absolut Elyx boutique

A Marketing Story by Thails about Absolut Elyx Vodka

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Absolut Elyx Vodka

Increase Sales

Challenge

Every step was carefully designed to increase conversion rate and the average order value (AOV), without compromising the image of such a unique and premium brand.

Solution

To create a website that was fully aligned with the brands' image and business goals, we worked side by side with Absolut Elyx's branding team. The start was characterized by a focus on quick wins, to showcase how seemingly small but strategic improvements can have a significant impact. Step two involved a homepage and product page redesign following a mobile-first approach. While the Boutique was initially focused solely on the US market, Thails supported their expansion plans with the launch of a new store on Shopify Plus – taking Europe by storm and sharing the copper-love further. Exclusive features of Shopify Plus, like the Shopify scripts, were used to implement new promotion possibilities and consequently increase AOV. Shopify Flow and Launchpad, which automate tasks and theme changes, minimized the amount of time spent by the team to manage the daily tasks. The collaboration with Absolut Elyx's team is still going strong – Thails is currently working as an extension of their digital team.

Website Creation