You By Sia
Challenge
You By Sia is a leading skin treatment label from Sydney Australia, with 3 physical locations and an eCommerce store. Sia is also the inventor and trademark holder of THERMIQUE, a leading laser system for skin treatments. With a comprehensive range of treatments for different skin concerns and in-house skincare products, this brand has immense growth potential. In 2020 the brand aimed to expand its customer base and grow online sales. The Problem Older irrelevant website that did not convey the brand’s current message Unoptimized customers marketing and email marketing campaigns Unorganized digital marketing and social media marketing that lead to poor engagement and impact Missing content marketing strategy and execution leading to missed organic growth opportunity Under-utilized Shopify eCommerce store for product sales
Solution
Adopted Growth Pod™ Methodology to increase sales, extend brand awareness, and increase customer lifetime value Redesigned website that reflected the true brand positioning and was optimized for buyer centric keywords traffic Established a well defined email marketing strategy to increase online sales and drive high quality repeat traffic to the website Revamped digital marketing and social media strategy to increase engagement and brand following Redeployed the Shopify store with focus on eCommerce best practices and conversion optimization
Results
After optimizing the email marketing campaigns, You By Sia experienced a transformation in the quality of traffic and was able to nurture its customers through the sales funnel. With an effective social media marketing strategy, You By Sia was able to extend brand presence and engagement. 700% increase in online sales through email marketing strategies 120% increase in online traffic through well-defined SEO & digital marketing strategies 45% increase in social media followers in 4 months of engagement
Growth Natives
Growth Natives is a trusted modern Marketing & Customer Engagement Agency that combines state-of-the-art technology with a creative passion, enabling true Digital Experiences. We partner with global B2B and B2C brands, unlocking amazing performance at every stage of the Customer Funnel. Enabling Full Funnel & Full Stack marketing at scale. Our...
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