Boost Email Success: 80% Open Rates & 75% YOY Sales Increase with Our Proven Strategy
Challenge
The pandemic posed a major challenge for a business model relying on wholesale orders for retail stores and in-person sales events in Ontario. With in-person sales declining, pivoting to online sales became crucial to driving the business forward. The business needed a comprehensive online strategy to drive sales and reach existing customers in an automated scalable way.
Solution
How we increased sales from email by 75% year over year: We enhanced customer engagement for our clients with a personalized approach. We created a series of automated trigger emails and a monthly newsletter that strengthened relationships and brought customers back. By sending the right message at the right time, we improved customer satisfaction and boosted growth.
Results
75% increase in sales from marketing emails year over year 66% year-over-year increase in returning customers 80%+ open rate 33% click-through rate
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