VR is more than a game


Hitchcock Fleming & Associates + Rinnai America
New Market Entry


14%

Increase in Sales


27,000

New Leads

Challenge

Virtual Reality Installation Experience

When Rinnai launched a new tankless water heating product they wanted a promotional campaign that featured several new installation benefits.

Solution

  • Trade Show Booth / Exhibit

HFA proposed a virtual reality experience where dealers could install the new product “first-hand” and implemented it at numerous existing events, including IBS, customer VIP events and Rinnai’s own mobile marketing tour. This game-ified approach was the perfect stand-out and earned the product plenty of attention from the media and most importantly, industry tradesmen.

Results

  • 14% Increase in Sales
  • 27,000 New Leads

Rinnai America

The Client
Rinnai America

Building Materials
~360 Employees
Hitchcock Fleming & Associates

The Agency
Hitchcock Fleming & Associates

Akron, Ohio
~59 Employees