VR is more than a game
A Marketing Story by
Hitchcock Fleming & Associates
about
Rinnai America
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Challenge
Virtual Reality Installation Experience When Rinnai launched a new tankless water heating product they wanted a promotional campaign that featured several new installation benefits.
Solution
HFA proposed a virtual reality experience where dealers could install the new product “first-hand” and implemented it at numerous existing events, including IBS, customer VIP events and Rinnai’s own mobile marketing tour. This game-ified approach was the perfect stand-out and earned the product plenty of attention from the media and most importantly, industry tradesmen.
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