Approved Contractors Inc.
Challenge
Approved Contractors Inc., was a new startup business that specialized in fixing roofing, siding, gutters, windows, doors, etc. that have been damaged by hail. Being a startup home services company, they knew that they needed to make a big impact when entering the market. They wanted a logo to represent their business and professional, eye-catching vehicle wraps for their fleet of home service trucks. They chose Sunrise Signs to help them design their new logo and get their vehicle fleet wrapped.
Solution
Since Approved Contractors needed us to design both their logo and their vehicle wraps, our designers had a clean slate to create their branding. The process began with a logo design consultation where we worked with the customer to determine the colors, materials, and elements important to them as a company. From there we went through several rounds of logo creation and revisions together to finally develop their new logo for their brand. The Vehicles After creating Approved Contractor’s new logo, we moved on to their vehicle wrap design. They wanted something that would eye catching, exciting, and allow their new fleet of trucks to be recognized wherever they went. Our designers used the high contrast of white and black for the rainstorm and lightning that commanded the background of the design. The overlaying messaging was done in black, white, and red to “pop” against the rainstorm background. We then used a full wrap on their trucks – roof, hood, sides, tailgate… everything. We even maximized the amount visual real estate on their trucks by using a perforated window vinyl film for the side and rear windows, so every inch of their vehicles was working for them to create a strong impression.
Results
Fleet branding generates the most impressions per dollar spent because the trucks, vans, and cars that your business already uses serve as moving billboards. In other words, advertising with a vehicle wrap gets your business noticed everywhere – on the road, in parking lots, and in the driveway of a service call. Approved Contractors is a perfect example of how successful fleet branding can be. We initially wrapped four trucks for Approved Contractors and they’ve since increased their fleet to 10 with plans to add even more!
Sunrise Signs - Custom Wraps and Graphics
Sunrise Signs will help you grow your brand & business. We specialize in vehicle wrap design & custom branded. In Camden County? Call today to learn more!
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.