Challenge
Movebooth was co-founded by our very own Founder & CEO, and has been designed, built, and sustained with Camber since before its first activation. Movebooth needed Camber's expertise as a full-service Portfolio Partner to not only design and build their first release, but to see them through a long strategic roadmap including product strategy, design and prototyping, app and web development, and audience & revenue services. Challenges Movebooth needed their solution to be extremely robust to deal with unpredictable conditions "in the field," such as high concurrent use and spotty internet connectivity (a common nightmare for event operators in both crowded and remote event locations). They also needed the activation to be customizable by event operators on-the-fly so that each activation was very unique, but still within the concept of a "selfie station" experience. And finally, it needed to be a world-class experience that would work just as well for experienced enterprise event professionals with their own technical and graphics teams as it could for non-technical clients who would love a personalized selfie station for their wedding or parties.
Solution
As Movebooth's Portfolio Partner, we have provided full-service product strategy, design, development, and audience & revenue services. We've created Movebooth's entire digital experience starting before their first activation all the way through now–as they serve clients like Coca-Cola, Nike, Disney, T-Mobile, professional sports teams across the NFL, NBA, MLS, and more, and even Queen Bey herself, Beyoncé, as her VIP area photo experience on tour across the US. We've planned, designed, built, and executed against a long-term product roadmap for: a central, back-end API a selfie station kiosk mobile app a web dashboard for clients to manage their activations a website to support audience & revenue efforts an administrative dashboard to remotely monitor and support a fleet of selfie station hardware units A Delightful Experience Event guests love making moves and memories with the Movebooth app at selfie stations around the country. They can make 4-picture GIF loops, 1-second "boomerang" GIFs, still photos, or 15-second "story" videos with audio, then share their images straight to their phone via text message, email, or twitter. Instant gratification ftw! Perfect for Brand and Bride. Not everyone who wants Movebooth comes with their own logo graphics in tow. We helped Movebooth create a dedicated app experience called Memento by Movebooth, which offers a logo generator and color scheme picker so that brides and other private event clients can create a truly personalized photo booth experience for their event in minutes with no technical or design skills required. Robust by Nature Everything about the Movebooth experience has been built to withstand unpredictable circumstances in the field. The kiosk mobile app features offline-first functionality, continuing to take pictures and collect sharing instructions for each one, even while the network slows down or disconnects completely.
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