SEO Management for Lifestyle Brand
Challenge
BACKGROUND Dubbed the “astrologers to the stars,” twin sisters Ophira and Tali, aka the AstroTwins, reach millions worldwide through their spot-on predictions. Through their website Astrostyle.com, the twins “bring the stars down to earth” with their unique, lifestyle-based approach and perspective. Despite being one of the largest astrology websites online, Astrostyle saw a healthy engaged audience but knew they should be growing bigger and faster. The brand sought a digital marketing partner who could not only increase their traffic but provide strategic consultation and brand planning.
Solution
Beginning with intensive keyword research, our dedicated SEO team began establishing a long-term growth strategy focused on optimizing a plethora of rich existing content while providing strategic recommendations for future content creation targeting high-value keywords and quick wins in search engine page rankings (SERPs). ONGOING STRATEGY We started with a deep dive analysis of the website, identifying all the high-value keywords Astrostyle's competitors’ sites were using. We then performed a comprehensive User Experience audit to assess how current traffic was performing. With the two in hand, we helped the Astro team come up with a custom SEO strategy focused on moving existing pages higher up in Google's page rankings. In addition, we introduced new and recommend keyword and page rank combos as well as an expansion across other search engines they weren’t utilizing. Over time, our dedicated SEO consultants collaborated with Astrostyle to provide guidance on future content creation. as well as website improvements. We laid out a plan for dedicated new content hubs driven by keyword research and improvements to website structure and user flow. We implemented SEO best practices such as installing SEO tools, following metadata best practices, making images smaller, and overall standardizing how content is created.
Results
The work has been hugely successful, with significant monthly increases in traffic to the site. Astrostyle now reaches more than 20 million Page Views and & 15 million monthly visitors each month and growing!
Suits & Sandals
Suits & Sandals is an award winning brand communications and design agency. We help build brands–and connect them with people in impactful ways through a unique and intelligent approach to messaging, design, and technology predicated by deep and impactful research.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.