Challenge
Mah Kermani is a well respected identity in the Real Estate business, recognized for her integrity, sincerity, breadth of knowledge, and strong work ethic. As Real Estate moves with the digital age, her objective becomes to obtain a further reach of clientele. Working closely with Mah Kermani's goals and vision, Canada Create pushed to increase closing rates to improve profits, increase leads, and rebrand the Mah Kermani identity by building her a functional website that exhibits her bio, mission statement, an easy-to-use real estate search tool, and descriptions of her services and expertise. Challenges: Increase closing rates to improve profits Increase leads Rebrand Mah Kermani
Solution
Ease of inquiry and communication: The redesign of Mah Kermani's website puts user experience at the forefront. A seamless user experience helps to maximize assessment meetings, real estate inquiries, closing rates, and overall profit. Local SEO: Mah Kermani's Google Business listing was optimized and monitored to improve map related rankings. In-depth keyword research was used to write meta content for key conversion pages in order to match with targeted search queries. Rebranding: Mah Kermani has a long, successful track record of happy clients during her career in real estate. We built upon her identity of integrity, honesty, and breadth of knowledge, and integrated it with a clean logo, imagery, and a functional website to exhibit a positive reputable image.
Results
By implementing this new marketing strategy, Mah Kermani increased leads by 320% and increased her closing rate by 240%. The rebranding strategy also improved inquiries by showcasing her successful client base and her identity as a skilled, intelligent, and professional sales representative.
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