Integrated Medical Services

A Marketing Story by SugarFree Designs about Imsaz
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I
Imsaz
Improve User Experience

Challenge

IMS was in the middle of restructuring their tools and processess. Part of this process involved moving their website to Wix. They needed help building an entirely new dynamic site that allowed for growth and scalability.

Solution

We needed to start from the beginning and come up with an entirely new design and process for their site. This involved the long process of evaluating their current information and validating it while making any necessary changes. Once we designed the plan for the new website, we started coming up with unique ways to populate their site with their large database of content. We created multiple dynamic pages to show their locations, a searchable database of their providers and information on their services. Provider Information Page This page is used to display unique information about the individual provider. Here users can view what the provider specializes in, what languages they speak, their locations and ways to contact this provider. Provider Search Page This page enables visitors to easily search IMS’s large list of providers. Visitors can filter by specific queries such as their specialty, gender, language, and city. This page is unique since its pulling all its information from a database and displaying that information on the page as users filter it. This information can easily be updated and published with minimal effort. Specialties Page This page displays various information about each service or specialty IMS provides. Visitors can access these pages to learn more about the individual service, view different resources such as treatments and procedures, patient forms and more. Navigation Pages As a healthcare provider, IMS has a large amount of information to provide. This poses a difficult challenge for a designer to enable the website to provide visitors with everything they need while presenting it in an easy-to-navigate method. These navigation pages were key to IMS’s success. We used these types of pages to categorize sections of their site and then provide easy access to other content and pages.

Results

Incredibly after 2 short days, IMS customers have been providing feedback that the website is much easier to use and they are finding what they need. We continue to support IMS by maintaining their website, providing graphic design services, social media services, and SEO services. Our relationship continues to grow and we look forward to supporting IMS in the coming years.

~2 Employees
$5,000 Min Budget
1 Stories
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