Bluetooth
Challenge
In support of their vision and member companies, the Bluetooth SIG expands Bluetooth technology by fostering member collaboration to create new and improved specifications, drives global Bluetooth interoperability through a world class product qualification program, and grows the Bluetooth brand by increasing the awareness, understanding, and adoption of Bluetooth technology. Key Objectives Migrate away from inflexible licensed CMS Re-think main navigation flow Make additional minor UI improvements Project Requirements Easy back-end administration Ability to display related content throughout Integration with their single sign on service Bluetooth came to us with the problem of dealing with a CMS that required constant updates from their technical staff in order for their marketing team to make minor changes when needed. The length of time it took to implement these updates was often less than ideal, preventing them from publishing new content when they needed. On top of all this, the CMS they were using required a large annual fee that they were looking forward to avoiding.
Solution
A Simplified Admin Interface and an Expert Support Team Given their past experience with their old CMS, Bluetooth needed something that allowed them to make quick updates to their site without the need to involve technical resources. WordPress was an obvious choice for this task with its reputation for an accessible UI and its ability to easily scale to accommodate their needed functionality. Throughout the migration process, key improvements to how their site data was stored & related were made to simplify the content management process. Jordan Crown worked closely with Bluetooth to identify the problems with the old system and come up with creative solutions to make the job easier.
Results
A Website Bluetooth could Control Themselves Bluetooth was ecstatic with how their new site turned out. Making updates to their website was no longer a burden and could be done by pretty much anyone on their marketing team. The minor visual and interactive improvements made to their website also generated great feedback. Users were able to navigate to the content they wanted much more efficiently.
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