Truist Financial Corporation
Challenge
StrawberryFrog has launched a new national campaign, Main Street Sam, for Truist Financial Corporation – one of the nation’s largest financial services companies. A dog named Sam takes the starring role in the campaign, which seeks to remind Americans of how vital small businesses are to the economy, and the integral role Truist plays in empowering them to thrive. StrawberryFrog was asked to help demonstrate how Truist is helping to build better lives and communities in a national campaign for Truist and the United Way.
Solution
Beth Ventura, enterprise brand officer of Truist, adds: “At Truist, we know small businesses are the lifeblood of our communities. And the struggle continues for many small businesses to keep their doors open. Driven by our purpose to inspire lives and build better communities, we’re helping small businesses come back and emerge stronger. Main Street Sam is an expression of our collective optimism and the joy of seeing communities moving forward. We crystallized it all through the magical and inspiring words of the first US youth poet laureate Amanda Gorman: “Live United.” COVID-19: Truist here to help with “Truist Cares”. This stunning new TV campaign demonstrates corporate purpose in the time of coronavirus. Truist, the 6th largest financial institution in the nation, borne from the merger of BB&T and SunTrust, is purpose based: Inspiring and building better lives and communities. The coronavirus crisis is affecting millions of people, and having a devastating impact on communities across the nation. Carrying the line: “while we may be apart for now, we’ll get through this—together,” the powerful ad reminds us all that this crisis is an opportunity to make an indelible mark with human support, empathy, and purpose. The 60-second film honors the resilience of so many people as the country faces the novel coronavirus (COVID-19) outbreak. We created a film to help BB&T and SunTrust unveil their new combined company name “Truist” to the world.
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